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Nintendo to Launch Character Figurines that Interact with Video Games
Nintendo is planning a new line of character figurines that can communicate with video games, similar to Activision’s Skylanders and Disney Infinity. The new Nintendo Figurine Platform (NFP) was...
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Skylanders Makes the Jump to Comics This July
In conjunction with Activision, IDW Publishing will release the first-ever Skylanders comic-book series, by writer Ron Marz with Mike Bowden and David Baldeon as lead artists. Skylanders is the...
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Skylanders Has Soccer Fever, and the Prescription is Kickoff Countdown
The newest Skylanders Swap Force team member is soccer-themed. Kickoff Countdown will premiere exclusively at Toys “R” Us stores nationwide, and online at toysrus.com, this Sunday, and will be...
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Skylanders Trap Team First-To-Play Tour Launches at Comic-Con International:...
Activision Publishing Inc. is kicking off a four-month, nationwide Skylanders Trap Team First-to-Play Tour, in which attendees can play Skylanders Trap Team inside a customized Game Truck, which serves...
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Activision to Bring Eon’s Elite Toy Line to Skylanders This Fall
Activision Publishing will bring Eon’s Elite, a new set of premium toys, to Skylanders fans worldwide this fall. The limited edition Eon’s Elite will introduce eight repowered collectible versions of...
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Penguin UK Reaching for the Skylands with First Licensed Magazine
Penguin UK is taking its first steps into licensed magazine publishing after acquiring the world representation rights to a new Skylanders Universe magazine, based on the Skylanders video games....
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COMMENTARY: Nintendo Is Game for Playing in the Toy World
Since the 1980s, Nintendo has always seemed to be the “family-friendly” choice in video games. With wholesome characters such as Mario and Luigi, Princess Peach, Yoshi, and Toad, and bad guys that make...
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COMMENTARY: As Play Gets Smarter, More Toys Come to Life Digitally
It’s official: Smart toys are taking over the toy space. Gone are the days in which kids are content with traditional methods of play. Books, activities, and games are all available for kids on mobile...
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Skylanders’ Eruptor Will Take Flight Over NYC in the Macy’s Thanksgiving Day...
Activision‘s Skylanders franchise, best-known for bringing physical toys to life, will take flight in the Macy’s Thanksgiving Day Parade for the first time. Fan-favorite Skylanders character Eruptor...
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Macy’s BalloonFest Shows Off Giant Inflated Versions of Popular Toys
On Saturday, kids product luminaries such as Eruptor from Activision’s Skylanders, Mattel’s Thomas the Tank Engine, the Red Mighty Morphin Power Ranger, and Pokemon International’s Pikachu crossed...
View ArticleActivision Leads with Three Top-Selling Video Game Titles
Activision Publishing Inc. has delivered the top two selling console retail releases of the year the U.S., as well as the No. 1 kids video game franchise of 2014, based on retail sell-through,...
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Activision Introduces Valentine’s Day, Easter Toys for Skylanders Trap Team
Activision Publishing is bringing several special editions to the Skylanders Trap Team roster, including a new holiday-themed characters and springtime toys. Just in time for Valentine’s Day, Love...
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COMMENTARY: The Toy Industry Celebrates Valentine’s Day
Oh, Valentine’s Day—the holiday people love, and the holiday people love to hate. Whichever way you see it, Valentine’s Day is at least a good enough excuse to eat a lot of chocolate, binge-watch...
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Skylanders Unveils Easter Toys, Partners with Crayola on Color Alive! Starter...
Skylanders Trap Team is showing the Easter spirit with three limited edition toys: Eggsellent Weeruptor, Power Punch Jet-Vac, and a Bunny Earth Trap. Weeruptor and Jet-Vac are Minis characters made...
View ArticleActivision Blizzard Announces First Quarter Financial Results
This past Wednesday, Activision Blizzard Inc. reported better-than-expected financial results for the first quarter ended March 31. For the quarter, Activision Blizzard’s GAAP net revenues were $1.28...
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McDonald’s Happy Meals Get Happier with Skylanders
Starting today, customers at participating McDonald’s locations and receive one of six awesome toys from Skylanders Trap Team with the purchase of a Happy Meal. Fans can collect heroes and villains...
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Skylanders Get Supercharged with SuperChargers
Activision has revealed the latest installment in its Skylanders franchise: Skylanders SuperChargers. Expanding on the brand’s signature gameplay, Skylanders SuperChargers introduces never-before-seen...
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COMMENTARY: Smart Technology Spans New Categories
by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant Smart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than...
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COMMENTARY: Let the Games (Surrounding Video Game Console Exclusives) Begin
This past Tuesday started out innocently enough. We were monitoring the news out of Electronic Entertainment Expo (E3) when the announcement broke: As part of an agreement between Disney Interactive,...
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Skylanders SuperChargers Brings the Dark to Comic-Con International
Activision Publishing Inc. will unveil the new Skylanders SuperChargers Dark Edition at Comic-Con International: San Diego, and attendees will be among the first consumers to play the game with dark...
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